Amazon Car Rental PLC is a dynamic private company that was established to meet the ever increasing need of car rental service in Ethiopia. The company is led by ‘professionalism and customer satisfaction’ principle and it always strives to render high quality service. Amazon, listed under the Ethiopian Trade Registration No. 686/2002, has been in the market for the last two years. It is staffed with seasoned professionals who had been working for decades in the United Nations Organization, Transnational Companies, government and private institutions.